Our Story
Sharing Voices.
Supporting Change.
Toiro was created with a simple belief:
Stories have the power to inspire action.
Our founder, Maria, came to Canada after years of working in public relations, journalism, and content marketing in Japan. During her time volunteering and meeting people involved in nonprofits, she realized something important:
“I may not be able to make a big change alone, but by sharing the voices of those already working for the better, I can spark action in others.”
This insight became the starting point of Toiro.
What does "Toiro" mean?
In Japanese, “Toiro” comes from the phrase “juu-nin to-iro” (十人十色), which literally means “ten people, ten colors.”
It’s a beautiful expression that celebrates the diversity of people, paths, and perspectives.
At Toiro, we embrace this spirit.
We believe that every individual brings a unique voice, experience, and vision to the world.
By sharing these diverse stories, we aim to create a more empathetic, informed, and connected society.
Trusted by top companies
A fantastic experience from start to finish! The team's dedication displayed resulted in a stunning transformation that perfectly aligned with our goals.
Kuziel Olivia
Copy writer
Absolutely thrilled with the results! The team’s creativity and attention to detail helped us achieve a fresh look and message that resonated perfectly with our clients.
Naomi Niwa
Japan market manager
Thrilled with the outcome! The team's professionalism and creativity brought our vision to life and exceeded expectations.
Sage de Vaz
CTO & Software Engineer
Want to volunteer?
Please contact us here!
Frequently Asked Questions
Frequently asked questions about our services
How can I get my nonprofit or CSR project featured on Toiro?
You can request a feature by submitting your story through our online form.
We welcome nonprofit organizations, grassroots movements, and companies with CSR programs who want to share their mission and impact through digital storytelling.
Does Toiro charge nonprofits for media support?
No. Toiro provides free media support for nonprofits and social impact initiatives.
Our goal is to help amplify meaningful voices without financial barriers.
However, for organizations seeking ongoing PR support—like social media management, SEO-based website maintenance, blogging, or video content—we offer paid plans upon request. Feel free to reach out if you’re interested in long-term collaboration.
What kind of organizations can apply for Toiro’s PR support?
We welcome nonprofits, grassroots initiatives, and companies with CSR (Corporate Social Responsibility) programs.
If your mission is focused on creating social, environmental, or cultural impact, Toiro can help share your story through our platforms and media network.
How does Toiro support small nonprofits with no PR experience?
Toiro offers easy, beginner-friendly PR support for nonprofits of all sizes.
We guide you through storytelling, content creation, and getting featured on our platform—no prior marketing or media experience needed.
Can individuals or volunteers also be featured on Toiro?
Yes. We believe everyone has a story worth sharing—especially changemakers.
Whether you’re a volunteer, educator, artist, or advocate involved in social good, you’re welcome to submit your story or project for potential feature.




